Barbie ad stars a boy for the first time. Its only 12 and today has already been so crazy. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? 19802023 The Christian Science Monitor. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. Just see for yourself: Im actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) Hes so cute and bubbly and his energy is infectious, and (2) I recently saw him at GenBeauty and both his skin and makeup were impeccable. Were at the cusp of potentially electing the first woman president of the United States, so we know that theres a shift going on in terms of gender norms, LaBennett says. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. According to Huffington Post, it was only a year ago that Charles started his Instagram page. subscription. "It just feels like something you want to wear.". James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Real news, real hope. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. Monitor journalism changes lives because we open that too-small box that most people think they live in. All Rights Reserved. I purchased a glitter and a .more. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. Your California Privacy Rights. We All rights reserved. He couldnt be more excited about the news! You can renew your subscription or This content is imported from twitter. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. she wrote on Instagram. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. contact customer service A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. unless you renew or The actor describes Harry Styles as "a very kind guy.". #COVERGIRLJames! Oh, and he just became CoverGirl's first ever CoverBoy! The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. James Charles at Gucci's Met Gala after-party on May 6. But I think CoverGirl also hopes that this means more men will wear and buy makeup. After DragCon, COVERBOY will be available on shopcoverboy.com. ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. "James Charles is no exception. The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. Promise. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. But never has it featured a man. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). If you were to come up with a punchline to a joke about the Monitor, that would probably be it. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. The Monitor is a peculiar little publication thats hard for the world to figure out. "Im happy that I put forth a line that you dont need any brushes for," says Willam. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. ', This website uses cookies to Charles was just named CoverGirls' very first male CoverGirl. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . And that's exactly what Roncal is bringing to the table this week. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. Follow TODAY.com writer Scott Stump on Twitter. May 20, 2021; yats chipotle alexio recipe; workplace accident prevention strategies . The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. TikTok has declared the white eyeliner is back. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. Why start a makeup line now? Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. Willam wears Coverboy Glitter Jelly in Roller Rink. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. His skin and makeup are as flawless as you'd think. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. Business, Economics, and Finance. R.I.P. "If you put [on] just a little, it will enhance the beauty of your eyes.". So its not surprising that its male cosmetics at this point.. 28,431 views Sep 27, 2019 Does Coverboy cover boy? "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Who owns Gatorade: Coke or Pepsi? "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Help keep The Christian Post free for everyone by making a one-time donation today. On Tuesday, the makeup brand announced . So why now? I've Been Single for 8 Yearsand I Blame My Makeup. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. He might not be a household name just yet, but something tells me that he will be soon. Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? Your session to The Christian CoverGirl is giving gender stereotypes a much-needed makeover. An update on major political events, candidates, and parties twice a week. But will more men follow his lead? It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. logged you out. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. I love being extra pic.twitter.com/7Qu1yu8U2P. The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. James Charles Dickinson is CoverGirl magazine first CoverBoy. "Very durable. Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. Companies can also win over younger audiences by making social statements. CoverGirl announced its newest spokesperson is actually a cover boy. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. Covergirl. Start here with our favorite contouring palettes for highlighting and sculpting. Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. Got ten of 'em.". 2022 Galvanized Media. Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. Stay informed about the latest scientific discoveries & breakthroughs. Their prices range from $10 to $18. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". Were the bran muffin of journalism. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. In the course of a year, teen makeup artist James Charles has gone from starting an . This message will appear once per week In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. Given the teens talent with brush and pen, its an obvious pairing. Beyond fear, beyond anger. James Charles is no exception," the beauty brand said in a release. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Use of this site constitutes acceptance of our "This type of nonsense has got to be called out. I love being extra pic.twitter.com/7Qu1yu8U2P. A selection of the most viewed stories this week on the Monitor's website. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." Wow. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. Please click here to learn how. These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. The Christian Science Monitor has expired. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. We may earn commission from links on this page, but we only recommend products we love. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. Hmmm well that joke is ruined, but who cares! Hope youll give us another try and check out some other articles. All rights reserved. You read that correctly: The newest CoverGirl is a boy. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. Science Monitor has expired. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. continue to use the site without a GET THEM HERE! French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. CoverBoy! CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. Blueball is a vibrant true blue packed with silver star-shaped glitters. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. There's a lot of fun there, too.". "Hopefully, itll also help my beard not shine through." "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. CoverGirl has announced its first ever CoverBoy. From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. You may be able to find the same content in another format, or you may be able to find more information, at their web site. We know that theres been an increased awareness of queer and trans people in our popular consciousness. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. We want to bridge divides to reach everyone. Return to homepage. Are gender roles relaxing inthe world of makeup? Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. 2023 Cond Nast. But the relationship goes both ways. Already a subscriber? Get stories that empower and uplift daily. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. new eczema treatment 2022 australia . See for yourself. Easy, breezy, beautiful CoverBoy? ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. Jaleesa M. Jones . Im still confident as a boy and I will always be a boy. Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. Red flags that you're dealing with a man-child. Latest book reviews, author interviews, and reading trends.
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